Premium Roofs.
Premium Pipeline.

More of the roofs you want, from the reputation you already built.

Prepared for Max Roofing
Urban Summit Media   |   September 14, 2026

Before Anything Else

Four Questions, Then The Plan.

01
Where does the work come from today?
Referrals, repeat customers, storms, ads, walk-ins. Which one brings the premium roofs, and which one brings the price shoppers?
02
What is the one gap you would close in the next ninety days?
The thing that, if it were handled tomorrow, would change how next season goes.
03
If next season brought one more roof a week, would the systems keep up?
Crews, permits, quoting, follow-up. Fifty extra roofs a year is where the office breaks before the crews do.
04
What does one more premium roof a month do to the year?
At the low end of a standing seam job, one a month is over three hundred and sixty thousand a year. Four a month clears a million.

Your answers decide which parts of this deck matter. Say the real numbers out loud and I work off those, not mine.

Where We Start

More Premium Roofs.
Fewer Price Shoppers.

The goal for the next twelve months:

More of the work you are known for.

Fewer calls that come down to the lowest bid.

What I Found Before Today

The Reputation Is Built.
Online, Nobody Is Measuring It Yet.

5.0
Stars On Google
46 Reviews
4,148
Instagram Followers
@max.roofing
0
Tracking Tools
On maxroofings.com

Forty six five-star reviews and four thousand followers are earned. The website behind them cannot tell you where a single call came from.

You cannot buy more of what you cannot measure.

The Math

What One Extra Roof Is Worth.

$8k to $16k
Architectural Asphalt
$30k to $44k
Standing Seam Metal
$36k to $56k
DaVinci Slate Or Shake

Published 2026 Chicagoland ranges for a two thousand square foot roof. You know your real numbers, so correct me out loud.

One extra premium roof a month covers everything on this deck, and then some.

From A Homeowner's Phone, Free Of Charge

What I Noticed On maxroofings.com.

maxroofings.com on a phone
01
Nobody can see who visits.
No analytics, no Meta pixel, no call tracking. Fix: one afternoon of setup, and every call has a source.
02
One form, and the homeowner waits.
No text-back, no booking, no instant reply. Fix: a text inside sixty seconds and a spot on your calendar.
03
Thirty six town pages, three templates.
Naperville and Elmhurst differ by nineteen words under the same highway photo. Fix: one real page per town with a roof you installed there.
04
The projects page hides your best work.
Five galleries by material, no towns, no before and after, no video. Plus a Google Plus button and a few spelling slips. Fix: an afternoon.

What The Best Roofers Run In 2026.

5 min
Lead Answered
Before It Cools
21x
More Likely To Book
When Answered Fast
Weekly
Fresh Job Photos
On Your Google Business Profile
60 Days
Follow-Up On Every
Unsigned Estimate
Video
Real Installs,
Never Stock Photos

What separates the roofers who grow from the ones who wait for storms.

Every one of these five is something I install and run for you.

How It Works

Found. Answered. Reviewed.

01
Get found by the right homeowner.
Raw video of your crews on a standing seam or DaVinci install, run on Meta across the towns you already work, and a map listing fed every week. Real roofs, never stock photos.
02
Get answered in sixty seconds.
Every lead gets a text inside a minute, a spot on your calendar, and the phone answered while the crews are on the roof.
03
Get the review before the truck leaves.
A card in every crew's pocket and one tap to your review page, while the homeowner is still standing in the driveway.

Live inside seven days of a yes. First ads running before the next storm rolls through DuPage.

Built Around Your Business

The Office Work Nobody On The Crew Wants.

Missed call, texted back.
Peter is on a roof in Glencoe. The caller gets a text in thirty seconds, not voicemail.
Phone answered after hours.
Hail at 11pm, a voice that knows your services and books the inspection.
Leads sorted before you call.
A few texted questions: address, roof type, insurance or cash. You call the real ones first.
Unsigned estimates chased.
Every open quote gets a follow-up for sixty days without anyone in the office remembering to.
Review asked after every job.
Text and email the day the crew finishes. Every customer, every time.
Inspection booked, no phone tag.
The homeowner picks a slot from the text. Nobody chases a date for three days.

Each one is coded for your business and sized to your volume, so it is quoted, never listed.

Which of these would you invest in to never do again?

Real Account, Real Numbers

A First Month, Not A Track Record.

$250
Spent
$35.74
Avg Cost
Per Lead
$16.32
Best Ad
Per Lead
7
Leads

One campaign for a Chicagoland HVAC contractor, twenty five dollars a day.

The going rate for a lead in that trade is just over forty dollars.

Reviews At The Tap

One Tap. One Review. Every Roof.

Crew field cards
One per lead roofer, with his name on it. Angel's card, Angel's reviews. A scoreboard shows who earns them.
NFC business cards
For Peter and the estimators. One tap saves your contact, opens the review page, or both.
Office counter card
On the desk at Fullerton Ave with its stand. Every walk-in, pickup and material delivery taps it.

Every tap lands on Max Roofing's own review page, Google one tap away, with a private line for anyone unhappy.

What I Am Proposing

One System, Not Five Vendors.

01
The first $250 of ad spend is on me.
Your first month of reach is covered before you put a dollar in.
02
I build and run everything on this deck.
The ads, the install video, the map listing, the sixty-second text-back, the calendar, the crew cards and the follow-up. One person, one number.
03
Six months, then we judge it together.
A roofing season is the honest test. Month one is setup and learning. Month six is the one we look at side by side.

The crew cards are on me for the whole term.

The price never moves.

Only Because You Asked

The Investment.

Meta Ads
Command
180-day partnership
$1,497 / mo
  • Ads built, launched and run every day
  • Conversion landing page
  • Every lead texted inside 60 seconds
  • Booking straight onto your calendar
  • Map listing posting
  • Google review funnel
Included freeRelay crew card for the full term
Social Media, Hands-On
Signature
180-day partnership
$1,097 / mo
  • 20 posts a month, 12 of them video
  • Two filming visits a month
  • AI replies to your DMs day and night
  • A long form build story every quarter
Coded per client
AI Systems
Built for your business
Quoted
  • Sized to your volume
Relay
Crew Card
One card
$25 / mo+ $50 once for the card
  • Named to the roofer carrying it
  • One tap to your review page
Already includedFree inside Command

The first $250 of ad spend and the crew cards are covered for the term.

If The Full Build Is Too Much Today

Start Smaller, Same Person.

Meta Ads
Growth
90-day partnership
$997 / mo
  • Ads and a conversion landing page
  • Every lead texted inside 60 seconds
Included freeFirst $250 of ad spend covered
Launch
90-day partnership
$747 / mo
  • Ads only
  • Ten creatives a month
  • One campaign always on
  • Weekly reporting
Social Media
Momentum
90-day partnership
$847 / mo
  • 16 posts a month, 10 of them video
  • Two filming visits a month
  • Map listing posting
Presence
90-day partnership
$547 / mo
  • 12 posts a month, 6 of them video
  • One filming visit a month

Every tier moves up whenever you are ready. Nothing on this page is a different person or a different number.

Why Me

How We Work Together.

01
Straight answers, in plain English.
What was spent, what came in, what each call cost. If something is not working, you hear it from me first, with the fix already in motion.
02
Seven days to live.
Not thirty, not sixty. You are in before the next storm week, not the one after next month.
03
You get me on the phone.
One person doing the work and answering for it, not an account manager reading a report somebody else wrote.
What Happens Next

Today, Then Seven Days.

Today
We agree, we sign, we move forward
Within Seven Days Of Signing
First campaign live, first cards in the crews' pockets

Peter, is there anything stopping us from starting today?

Sebastian Wojnarowicz815.893.9055
Urban Summit Mediasebastian.w@urbansummitmedia.com