Premium Roofs.
Premium Pipeline.

More of the roofs you want, from the reputation you already built.

Prepared for Max Roofing
Urban Summit Media   |   September 14, 2026

Where We Start

More Premium Roofs.
Fewer Price Shoppers.

The goal for the next twelve months: more of the work you are known for, and fewer calls that come down to the lowest bid.

What I Found Before Today

The Reputation Is Built.
Online, Nobody Is Measuring It Yet.

5.0
Stars On Google
46 Reviews
4,148
Instagram Followers
@max.roofing
0
Tracking Tools
On maxroofings.com

Forty six five-star reviews and four thousand followers are earned. The website behind them cannot tell you where a single call came from. You cannot buy more of what you cannot measure.

The Math

What One Extra Roof Is Worth.

$8k to $16k
Architectural Asphalt
$30k to $44k
Standing Seam Metal
$36k to $56k
DaVinci Slate Or Shake

Published 2026 Chicagoland ranges for a two thousand square foot roof. You know your real numbers, so correct me out loud. One extra premium roof a month covers everything on this deck, and then some.

From A Homeowner's Phone, Free Of Charge

What I Noticed On maxroofings.com.

maxroofings.com on a phone
01
Nobody can see who visits.
No analytics, no Meta pixel, no call tracking. Fix: one afternoon of setup, and every call has a source.
02
One form, and the homeowner waits.
No text-back, no booking, no instant reply. Fix: a text inside sixty seconds and a spot on your calendar.
03
Thirty six town pages, three templates.
Naperville and Elmhurst differ by nineteen words under the same highway photo. Fix: one real page per town with a roof you installed there.
04
The projects page hides your best work.
Five galleries by material, no towns, no before and after, no video. Plus a Google Plus button and a few spelling slips. Fix: an afternoon.

What The Best Roofers Run In 2026.

5 min
Lead Answered
Before It Cools
21x
More Likely To Book
When Answered Fast
Weekly
Fresh Job Photos
On Your Google Business Profile
60 Days
Follow-Up On Every
Unsigned Estimate
Video
Real Installs,
Never Stock Photos

What separates the roofers who grow from the ones who wait for storms. Every one of these five is something I install and run for you.

How It Works

Found. Answered. Reviewed.

01
Get found by the right homeowner.
Raw video of your crews on a standing seam or DaVinci install, run on Meta across the towns you already work, and a map listing fed every week. Real roofs, never stock photos.
02
Get answered in sixty seconds.
Every lead gets a text inside a minute, a spot on your calendar, and the phone answered while the crews are on the roof.
03
Get the review before the truck leaves.
A card in every crew's pocket, one tap to your review page, and past customers hearing from you again on a schedule.

Live inside seven days of a yes. First ads running before the next storm rolls through DuPage.

Built Around Your Business

The Office Work Nobody On The Crew Wants.

Missed call, texted back.
Peter is on a roof in Glencoe. The caller gets a text in thirty seconds, not voicemail.
Phone answered after hours.
Hail at 11pm, a voice that knows your services and books the inspection.
Leads sorted before you call.
A few texted questions: address, roof type, insurance or cash. You call the real ones first.
Unsigned estimates chased.
Every open quote gets a follow-up for sixty days without anyone in the office remembering to.
Review asked after every job.
Text and email the day the crew finishes. Every customer, every time.
Inspection booked, no phone tag.
The homeowner picks a slot from the text. Nobody chases a date for three days.

Each one is coded for your business and sized to your volume, so it is quoted, never listed. Which of these would you pay to never do again?

Reviews At The Tap

One Tap. One Review. Every Roof.

Crew field cards
One per lead roofer, with his name on it. Angel's card, Angel's reviews. A scoreboard shows who earns them.
NFC business cards
For Peter and the estimators. One tap saves your contact, opens the review page, or both.
Office counter card
On the desk at Fullerton Ave with its stand. Every walk-in, pickup and material delivery taps it.

Every tap lands on Max Roofing's own review page, Google one tap away, with a private line for anyone unhappy. Tap the card in my hand right now.

Real Account, Real Numbers

A First Month, Not A Track Record.

$250
Spent
2.71%
Click Rate
$35.74
Avg Cost
Per Lead
$16.32
Best Ad
Per Lead
7
Leads

One campaign for a Chicagoland HVAC contractor, twenty five dollars a day. The going rate for a lead in that trade is just over forty dollars.

What I Am Proposing

One System, Not Five Vendors.

01
The first $250 of ad spend is on me.
Your first month of reach is covered before you put a dollar in.
02
I build and run everything on this deck.
The ads, the install video, the map listing, the sixty-second text-back, the calendar, the crew cards and the follow-up. One person, one number. Email to your past customers rides along whenever you want it.
03
Six months, then we judge it together.
A roofing season is the honest test. Month one is setup and learning. Month six is the one we look at side by side.

The crew cards are on me for the whole term. The price never moves.

Only Because You Asked

The Investment.

Meta Ads, Command180 days. Ads, landing page, 60-second text-back, calendar booking, map posting, review funnel, crew card included$1,497 / mo
Social Media, Hands-On Signature180 days. 20 posts, 12 videos, two filming visits a month, AI DM replies, quarterly build story$1,097 / mo
Google Business Profile ManagementWeekly post, monthly photos, every review answered inside 24 hours, monthly report$197 / mo
Relay crew cards, ten cardsNamed per roofer, scoreboard, counter stand. One card already inside Command$160 / mo + $380 once
Email to past customers90 days, side line, whenever you want it$297 / mo
AI systemsCoded per client, sized to your volumeQuoted

The first $250 of ad spend and the crew cards are covered for the term.

Why Me

How We Work Together.

01
The homework is done before I walk in.
Your site, your towns, your reviews and your competitors, before the first meeting. Nothing on this deck is a template.
02
Seven days to live.
Not thirty, not sixty. You are in before the next storm week, not the one after next month.
03
You get me on the phone.
One person doing the work and answering for it, not an account manager reading a report somebody else wrote.
What Happens Next

Tonight, Then Seven Days.

Tonight
Everything on this deck, in writing, in your inbox
Within Seven Days Of Signing
First ad live, first cards in the crews' pockets

Peter, is there anything stopping us from starting today?

Sebastian Wojnarowicz815.893.9055
Urban Summit Mediasebastian.w@urbansummitmedia.com